Every briefing is a practice session — not a news dump. Read it, absorb it, apply it. This is how mastery happens.
Seven major beauty platforms shifted their product architecture in Q1 2026 — AI is now the infrastructure layer, not the add-on. What this means for every brand building on top of these platforms, and why the window to establish your own AI stack is closing faster than anyone predicted.
Read Briefing →Three independent beauty acquisitions closed in two weeks. The buyers aren't who you'd expect, and the valuations reveal a shift in what strategics actually want.
Read Briefing →New data from a 12,000-person study reveals the most underserved, highest-spending segment in prestige beauty is buying more and being marketed to less.
Read Briefing →The phase-out timeline is here. A clear breakdown of which ingredients, which product categories, and what your formulation team needs to know before Q2.
Read Briefing →The ritual IS the product for a significant portion of beauty buyers. As AI removes steps, some consumers are pushing back — and buying more expensive, more involved alternatives.
Read Briefing →Three consumer devices launched in January that cross the threshold from beauty tool to diagnostic instrument. Where the FDA stands, and what it means for brands building skin-tech products.
Read Briefing →Sephora quietly updated how products surface in its app. Smaller brands are reporting traffic shifts. Here's what changed and how to respond.
Read Briefing →The content format that drove beauty virality is changing. What's replacing it, which demographic is leading, and how to create for the new TikTok beauty moment.
Read Briefing →The Modernization of Cosmetics Regulation Act has been in force for a year. A practical review for independent brands navigating the new registration and labeling landscape.
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