Beautyque NYC Inc. · Founded 2020 · New York
I am not selling from the outside.
I am building through the same disruption myself.
Beautyque NYC started as the world's first 3D virtual beauty retail platform. VR. AR. Then AI. Not trends observed from the outside. A trajectory built from within, over six years, at the intersection of beauty and technology.
When AI arrived, integrating it was not a choice. It was the next step in a direction already taken. Not optional. Not for me. Not for Beautyque NYC.
Sonia Khemiri · Founder & CEO · Beautyque NYC Inc.
The Journey
Beautyque NYC Founded
Launched as the world’s first 3D virtual beauty retail platform. The vision: transform how consumers discover and experience beauty products in the digital age.
Pop-Up & Flagship Store
SoHo NYC and W Times Square. The digital vision meets physical retail. 40+ independent beauty brands carried.
Beautyque Verse
Expanded into VR / AR / AI — immersive beauty experiences. The technology trajectory deepens.
AI Integration Begins
Not a strategic choice. A survival decision. Cut expenses. Generate revenue. Build extreme efficiency across operations, marketing, and every aspect of the business. Built alone. From scratch.
Recognition
Forbes. Beauty Matter Next Finalist. FGI Finalist 2024. Validation of the path — not the destination. The build continued.
The Ecosystem Emerges
Each entity created to solve a specific problem encountered while building. Beautyque.ai. Beauty Hub AI. Beautomatic. BeautyQode. One after the other — as needed.
The Platform Opens
Beauty Hub AI — the collective. 100 brands building toward 90% AI integration. The machine runs. The path is open.
Why This System Exists
The world is in the middle of a technological revolution. AI is at the heart of that engine and it is accelerating. Small and medium beauty brands feel it — but they are not in tech. They can lose track of their own business trying to keep up. They may not have the budget to hire an AI agency or train a team. They use AI on the surface. They are not following the full picture. They know they need to do something. They do not know what.
Sonia is not selling from the outside. She is building through the same disruption herself. Beautomatic came from her own need to survive it. The Signal came from her own research practice — six years of following beauty and technology from the inside. Beauty Hub AI came from the need to give non-tech beauty brands a real tech team behind them. Beautyque.ai holds all of it — the proof that one person can build through disruption and bring others with her.
The goal is 90% AI integration. Not someday. Now. The discovery along the way: it is doable alone. You do not need a tech team to start. You need the right tools, a clear direction, and the willingness to build while learning. That is what this ecosystem is. The path made visible.
“The transparency is the trust.
— Sonia Khemiri
The system is the product.
Building in public is the differentiator.”
By the Numbers
6 Years
Building technology for beauty brands. World's first 3D virtual beauty retail platform.
40+ Brands
Carried through Beautyque NYC. Real relationships. Real transactions.
20K+ Users
Across the ecosystem. Intelligence, tools, and integration.
Built Alone
No agency. No tech team. Proof it is doable. Proof it scales.
Forbes · Beauty Matter Next Finalist 2024 · FGI Finalist 2024 · Code 8 · Lelo · FGI
World's First 3D Virtual Beauty Retail Platform
SoHo New York · VR / AR / AI · Since 2020
BeautyQode — Built From the Inside
The standard Beautyque NYC always held.
Now possible to build.
Beautyque NYC has always held itself to a higher standard — sourcing only brands that meet rigorous criteria for safety, efficacy, and integrity. For years that standard lived in judgment and manual process.
BeautyQode is the process of making that judgment into a system. AI-powered. Auditable. Scalable.
The Ingredient Analyzer is the first tool from that process made public. For the first time, the standard Beautyque NYC always operated at can be built and maintained at the speed and depth it deserves.
The Team
Built by people who have done this before.
Sonia Khemiri · Beautyque NYC Inc.
Founder and CEO. 6 years building technology for beauty brands. Deep SMB beauty and industry knowledge. Early experimentation with VR, digital retail, and immersive commerce. Direct work with indie and emerging brands for more than 10 years. Firsthand understanding of independent beauty brand pain points — from the inside, as an operator.
Forbes · Beauty Matter Next · FGI
Code 8 · Lelo · FGI Finalist 2024
AI Integration · Beauty Hub AI
Applied AI expertise. 4+ years designing agent-based and generative AI systems built for real business workflows. The tech team behind Beauty Hub AI — bringing enterprise-level AI integration to independent beauty brands.
Has built AI systems for some of the world's most recognized organizations across entertainment, finance, luxury, and tech.
Disney · Google · JP Morgan · Marvel
Louis Vuitton · Air Canada · Rothschild
Enterprise AI · Agent Architecture · 4+ Years
The Ecosystem
Each entity created to solve a specific problem. One after the other. As needed.
Beautyque NYC
Where it started. Independent beauty retail. The world's first 3D virtual beauty retail platform — now a physical store in SoHo, New York and W Hotels. Six years. 40+ brands. The trust that makes everything else possible.
Apply to be carried →Beautyque.ai
Created to track and make sense of a world accelerating past beauty brands. The Signal. The KYU intelligence practice. Where beauty brands learn to see what is moving before it arrives. Free because the trust it builds matters more than revenue right now.
You Are Here
Beauty Hub AI
Created for brands ready to build seriously. Two paths inside one platform: build with a collective of 100 brands at the rhythm of the group, or have your AI integration built custom for your specific business by a dedicated tech team — built for beauty brands, not adapted from elsewhere. Both paths. Same destination: 90% integration.
Join the collective →Beautomatic.ai
Created from tools Sonia built for herself while integrating AI into Beautyque NYC. Every tool that solved a real problem — shared because the same problem exists for every independent beauty brand. MVPs being built in public. Start today. No expertise needed.
Start today →Part of the Beautyque ecosystem:
Beautyque NYC · Beautyque.ai · Beauty Hub AI · Beautomatic.ai
A Beautyque NYC Initiative
Where to Start
Want to see where your brand stands?
The Digital Presence Brief is a complete analysis of your brand's AI readiness. Generated before you ask for it. Free. Your score and your recommended path — waiting in your dashboard.
Free · No Pitch · Ever