Beautyque.ai exists for one purpose — to master the disruption of beauty by technology. For me. For you. Together. Not a newsletter. A practice.
Begin your mastery practice — free
2–3× per week · Five disciplines · Full research stack
Free. No paywall. No pitch. Ever.
Five Disciplines
I built Beautyque as a path — KYU. Not a destination. The mastery of this disruption is the work. Beautyque.ai is where that work lives.
— Sonia Khemiri, Founder — Beautyque NYC
Independent brands navigating AI, tech shifts, and market changes without an enterprise research budget.
Marketers, formulators, buyers, consultants who need to stay ahead — not catch up.
Teams building next-generation beauty products who need ingredient intelligence and regulatory clarity.
Discovery professionals who want signal over noise — what's actually emerging, not what's already mainstream.
Paste any INCI list. Instantly see where your formulation stands against FDA + EU compliance standards and the BeautyQode tier system.
Free · No login required · FDA + EU standards · BeautyQode tier rating
The standard behind every brand selected for Beautyque NYC — and the standard we always knew needed to exist. Five years of curating independent beauty made the philosophy clear. Now it becomes a reality: built openly, with the industry, for the industry. Layer by layer. The Ingredient Analyzer is the first layer live. Beautyque NYC will be updated to fully reflect each layer as it launches.
EU + US standards as the floor, not the ceiling. Controversial ingredients flagged with full transparency — hormone disruptors, contested compounds, everything the label doesn't say.
Community, environment, inclusivity, transparency. A genuine filter for brands building something that matters beyond the transaction. Not a checkbox.
→ In developmentThree customer tiers. Brand application. Ongoing compliance monitoring. The complete standard — reflecting fully across Beautyque NYC retail.
→ Full standard launching 2026Each entity has a distinct purpose and soul. Together they form a complete ecosystem — from intelligence to execution to retail. One indigo thread connects them all.
The briefing engine. Five disciplines. The practice of mastering beauty tech disruption. Intelligence for professionals who can't afford to miss the shift.
B2B · Beauty professionals + brands
The Practice · Five disciplines · Free
Lab · Tools · Community · 2026
Build your beauty brand marketing with AI tools. Founding brands co-build the roadmap. Points-based access — video, image, campaigns, content.
Founding brands · Points system
Video · Image · Campaigns · Content
In partnership with EverywhereAI
The tools built to run a beauty business with AI — made available to every founder. Templates, workflows, automations. For the founder who needs AI to multiply her capacity.
Solo founders · No agency budget
Templates · Workflows · Ingredient Analyzer
"The tools I built for myself."
The independent beauty concept store founded in 2020. BeautyQode verified brands. Where the standard becomes a storefront. The mother brand of this ecosystem.
Flagship at Doors.NYC · SoHo
BeautyQode verified brands only
VR shopping · 50+ niche brands
Beautyque.ai is an extension of Beautyque NYC — the independent beauty concept store founded in 2020 that pioneered VR shopping, curated 50+ brands, and built a tech-forward ecosystem for beauty discovery.
After five years at the intersection of beauty, technology, and retail — I realized independent brands didn't just need another platform. They needed a path. Beautyque.ai is that path. KYU.
That's what this is.
2–3 briefings per week. Five disciplines. Full research stack. Free — no paywall, no pitch, ever.
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