The Action · Three Paths
Integrating AI.
From the inside out.
Sonia did not integrate AI because it was a trend. She integrated it because Beautyque NYC needed to survive and then thrive in a world accelerating past brands that were not moving.
She is a founder, a bit of a nerd, and someone deeply in the space where beauty and technology collide. She is learning, building, and sharing the tools she creates along the way.
This is that path. Open to you.
The Why
For Beautyque NYC, integrating AI was not optional. The goal is to become AI-enabled across the business — the machine runs the work, a human stays in the loop on the calls that matter — cutting expenses, generating revenue, and making every aspect of operations, marketing, and business development efficient. Not someday. Now.
What you find here came out of that process. Each tool, each path, built first for Beautyque NYC. Each one solving a real problem Sonia faced while building. Shared because the same problems exist for every independent beauty brand.
This is building in public. You see what works as it is built, not after. The same approach now runs across the ecosystem — free tools to start, a collective to go further, and a custom build when you are ready.
“The goal is a business that runs on AI, with me still making the calls.
— Sonia Khemiri
I am building toward it myself.
These are the tools from that journey.”
BeautyQode — The Proof
A standard that was always there.
Now possible to build.
For years, Beautyque NYC needed a rigorous standard to evaluate brands — qualitative and quantitative, state of the art, every ingredient, every claim.
The standard existed. The cost to build it did not.
AI made it possible.
BeautyQode is Sonia integrating that standard into Beautyque NYC herself, from the inside. The Ingredient Analyzer is the first tool from that process made public — 1,000 ingredients now, building to 100,000. Free to try. Shared while building.
This is what DIY AI integration looks like in practice.
Try It Free · BeautyQode MVP
Know exactly what is in your product.
Paste your ingredient list. Get instant INCI analysis. Safe / Caution / Flag — color-coded, explained, actionable.
Ingredient Analyzer · Free · Sign up to access
Paste any INCI ingredient list. Instant safety and compliance analysis.
Try the Analyzer →1,000 Ingredients Now · Building to 100,000 · Free
The Three Paths
Wherever you are, there is a way in.
Start free. Go as far as you want.
One path costs nothing. One is a collective at a founding price. One is built for your business alone. Same destination: a brand run on AI, with you still making the calls.
Free · Beautyque.ai
$0
The Signal, the free AI beauty tools, and your Digital Presence Brief. Start seeing what is moving and act on it. No cost, no pitch.
Start free →
AI Beauty Tools · Beauty Hub AI
$39 / month
A studio of AI beauty tools, locked at the founding price. 100 brands becoming AI-enabled together, voting on what gets built next.
See the $39 path →
Custom AI Build · Beauty Hub AI
Done for you
Your AI integration built for your specific business by a dedicated tech team. Custom scope, custom delivery. Open to every brand.
See the custom path →Your Brand · Free Analysis
We already analyzed your brand.
Before you signed up. Before you asked. Your Digital Presence Brief is a complete analysis of your brand's digital presence — your AI readiness score, your gaps, and your exact recommended next step.
Personalized to your brand. Waiting in your dashboard.
Free · Generated Before You Ask · No Pitch.